Our story

Research is
a conversation
we stopped having.

We come from research. That is where Opinio Flow began.

Over two decades, we watched market research get faster, more digital, more scalable. But somewhere along the way, the conversation got shorter.

The pause after an answer. Gone.
The follow-up: “Why do you say that?” Skipped.
The space for people to say what they actually mean, lost to the next question.

Surveys scale well, but stop at the surface. Interviews go deep, but can’t reach everyone. Responses give fragments, not the full picture.

We built Opinio Flow because every voice matters, and every word carries a clue. Research needs to do more than collect answers. It needs to listen.

English · UK
Sherley, AI Research Moderator
Sherley
AI Research Moderator
Interview in progress
Conversations aren’t just a format. They’re where meaning comes out.
Meet the core team

Always on. Always leading the conversation.

Sherley, AI Research Moderator
AI Research Moderator

Sherley

Lead · AI Avatar Team

Sherley leads the avatar team. She decides when to probe, when to pause, and when to let an answer breathe. Adapts across languages, cultures, and channels at scale.

AI specialists

Sherley leads a full team of AI specialists. Each one runs their own crew, each crew runs a different part of the research.

Aria

AI Voice Interviewer

Directs AI voices across web and phone. Real interviews that feel like talking to a person.

Quinn

AI Analyst

Coordinates specialist agents that surface themes, contradictions, and sentiment shifts.

Rex

AI Quality Officer

Runs 60+ agents checking data integrity. Bad responses do not reach the dataset.

Nova

AI Recruiter

Screens and qualifies every respondent. Only the right voices enter the study.

The people behind the platform

We keep it
human.

Six people who care deeply about the quality of every conversation.

Saurabh

Founder

Rashmi

Director · Products & Solutions

Ayush

Solutions Architect

Dilpreet

Technical Lead

Sahiba

Project Manager

Astha

Panel & Respondent Management
What we believe

Four principles that
define everything we build.

01

Research that listens before it asks.

The best insights are earned, not extracted. We build questions around what people have to say, not the other way around.

Research
02

AI that scales as a multiplier, not a replacement.

Technology serves the research discipline. Human judgment shapes where it goes and what it means.

as
03

Every response earns a place.

60+ quality agents stand between the interview and the dataset. Every answer earns its place.

a
04

The conversation is the method.

What you learn in a real exchange cannot be replicated by a checkbox. We build for depth, not volume.

conversation

The future of research isn’t just faster data.
It’s better conversations.

Now in beta. Pilot slots opening for November.

Pilot slots are limited · We respond within 1 business day.